Activision’s Beverly Hills based Bobby Kotick has been dropping not so subtle hints about Sony and the price of the PlayStation 3. “I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better,” he said. “Games generate a better return on invested capital on the Xbox than on the PlayStation.”
Kotick claims Activison paid out $500 million in royalties and other items to Sony, which was apparently around “400% of the profit they made” from PlayStation title sales. “They have to cut the price, because if they don’t, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony.” He’s keen on Tony Hawk Ride, though: “Such a physical interface could be ideal for Sony,” he says, although re-iterates that he will “generate better returns on invested capital” on the Wii and the Microsoft console.