Reuters is reporting that on the 5th and 6th of October, four cinemas in San Francisco and Thousand Oaks, California, Rosemont, Illinois and Bellevue, Washington, will give viewers a chance to play Uncharted 2 on movie screens equipped with Sony digital-projection technology. “Those theaters will provide viewers with PS3s connected to Sony’s 4K digital cinema technology,” says the agency, “which is in about 500 theaters nationwide and which Sony says provides better image resolution than traditional projectors.”
Reuters says that the first night will be a private invitation-only night, while the second night on the 6th will be open to the public, and will be publicised through radio and social networking sites.
“This is the first time we’re doing it in a theater,” says Mike Fidler, senior vice president of Sony Electronics’ Digital Cinema Solutions and Services Group. “We think it’s a start of something for us, and hope we can build this into a standard element in the movie-going experience,” he said. “Our goal in converting theaters to digital is to go beyond the traditional movie-going experience and focus on helping exhibitors find ways to fill seats. Gaming will be an important part of that equation.”