Sony Spend £1.5 Million On Marketing…Take That

“Baby I want you come, come, come into my arms; let me feel the wonder of all of you…” It would appear that such magical lyrics as these have seduced Sony into doing something that, until recently, is quite unprecedented; spend money. Singstar: Take That is to get a massive £1.5 million marketing budget for the UK. Using the ‘band’s’, already huge, popularity, Sony are leaving no stone unturned in ensuring that it becomes the biggest selling Karaoke game.

A massive 2 week TV campaign has begun alongside ads in newspapers and a 3 week radio presence, but the online marketing goes one step further. Apparently, their viral marketing will take internet users through some the most popular music services and social networking sites, all in a bid to remind us that we too can sing Take That.


‘The game is just the start’ say Sony. I’m sorry, I didn’t realise the PS3 was also a games console. You mean I can do more than play party karaoke and quiz games and watch DVD’s? You should really market that Sony, it seems like quite a piece of kit.

Anyway, enough sarcasm, back to Singstar…”It only takes a minute, girl…”