The next firmware update looks like it’s going to feature Facebook, according to the images below taken directly from playstation.com. Along with some kind of integration with the social behemoth, the XMB will also feature a new way to view photographs and what appears to be new colours for your Gamercards.
For reference, the links (currently still valid) are http://uk.playstation.com/media/244960/image.jpg, http://uk.playstation.com/media/244961/image.jpg and http://uk.playstation.com/media/244974/image.jpg – and are in Portugese. The Facebook screen looks like a setting, rather than just a link.
Update: English screen added, text says: “Adjust settings for features in Facebook. These features are available only for users who have Facebook accounts.”
Cheers, Cjdamon042, via ScrawlFX.