Activision: “We Will Never, Ever Charge” For CoD Multiplayer

Despite it being denied time and again, there are those who are very vocal on the fact that they think Activision will start charging for CoD multiplayer at some point.  We won’t mention the name of the main culprit, so let’s just call him Michael P…actually that’s too obvious, let’s call him M.Pachter.

Activision CEO, Eric Hirshberg, has performed a brutal melee kill on this by saying the following:

“Are we going to be charging for multiplayer? The answer is no.

The experience you have out of the box, connecting with the online community to play Call of Duty is absolutely integral to the experience and we’ll never charge for that. It’s not going to be something we’ll attempt to monetize; it’s part of the package.

Nothing we or anyone else tries is going to work if it doesn’t have tremendous value for people and add a tremendous value to the gaming experience. He’s probably looking at meta-trends in the world and in culture about online services and new ways things should be monetized from Netflix to cloud-based computing.

So there are certainly a lot of behavioral shifts towards long-standing online relationships… But at the end of the day, all I’m trying to get across is I can unequivocally say we will never, ever charge for the multiplayer.”

Activision wins – flawless victory.

Source: Industry Gamers