Word out of the IGN camp today is that Sony Computer Entertainment of America Marketing Executive, Peter Dille, has left Sony after his second stint with the company. You may recognise Peter from E3 last year when he presented a few of Sony’s new marketing tactics, as well as having some humorous banter with Kevin Butler.
Peter rejoined Sony in 2006 for his second run with the company after leaving a seven year position with THQ. Before joining THQ in 1999, Peter worked at Sony for the majority of the 90’s and was one of the executives on board when the original PlayStation launched. No word was given on why Peter is leaving or if it was a voluntary resignation. Below is the statement that Sony released to IGN.
Peter has been a dedicated and valued member of the PlayStation team for more than 5 years, leading the North American marketing efforts since PlayStation 3 launch in 2006, as well as helping establish the PlayStation Network as a comprehensive entertainment solution in this territory.
The leadership of our marketing effort is a key to the continued growth of the PlayStation brand, and the deep bench of executives and marketing team at SCEA will continue to drive the marketing function in North America until we establish a replacement. We wish Peter well in his future endeavors.