The UK retail giant, GAME, has announced a new consumer show for video games. The three day show, entitled “Gamefest”, will take place between the 16th and 18th of September this year, pre-dating the Eurogamer Expo by a week.
GAME have promised that the show is not a money making venture, it is aimed at getting product in front of consumers as early as possible. With a more central location at the NEC in Birmingham and, we assume, the backing of all major publishers who will already have deep-set relationships with GAME, this could be quite a show.
We’re already making arrangements for the Eurogamer Expo this year but we have to say, a major UK show that isn’t run by – and largely for – a competing media outlet has the potential to be so much more useful to us as reporters. Whether it gains traction with consumers is going to be a matter of great interest.