Ubisoft Want To Expand Yearly Product Template

I have to admit, when Ubisoft announced that another Assassin’s Creed game was coming in 2010, I was immediately skeptical. I mean sure, I love the franchise and I was ready and willing to plop down the cash for another, but Brotherhood was slated to launch only one year after Assassin’s Creed II. I immediately questioned (as did other gamers) if the quality was going to be there, or if one of the series’ I love so much was about to receive a hefty amount of water.

As it turns out, I loved Brotherhood, and I’m not really thinking twice about another AC game coming out this year, because Ubisoft have proven –  at least for the time being – that they’re capable of sustaining a yearly franchise with a high level of excellence. Now it looks like they want to do that with more of their franchises and they’re using Assassin’s Creed as an example. Here’s what Ubisoft CEO, Yves Guillemot, had to say during a recent financial call.


“What is impressive with the release year after year of Assassin’s Creed is our ability to deliver every time with a high level of innovation and creativity in a large and very diverse open world. There is no other open world console game that is coming on a yearly basis. This is achieved through great execution by providing more resources and by putting in place a very compelling network of leads and associate studios.

We are applying the very [same] product template to our other strong franchises to bring them back to Assassin’s Creed blockbuster profitable status.”

It’ll be interesting to see which franchises he’s referring to. The idea of a yearly release does still bother me a little bit but I think I can speak on behalf of most gamers out there when I say, as long as the quality stays high, then your game I will happily buy. Every year.

Source: Giant Bomb



  1. So annual Ghost Recon games then? The world does need another annual contemporary FPS after all. o_O

    • I’m wondering how long it’s going to take EA to do that with Medal of Honor.

      • I don’t think they will, they’ve got a pretty good thing going doing battlefield one year, MoH the next, just like cod does with it’s two developers, each game having a 2 year development period

      • how long? i bet they’ve already got plans for next year’s version.

      • A head honcho at EA has said in an interview that he sees Battlefield & Battlefield Bad Company alternating each year, wand if MoH proved promising (selling upwards of a couple of million) it would also get regular release cycle.

      • Add that to whatever Ubisoft are thinking Rainbow Six & Ghost Recon, THQs Homefront, Killzone, Resistance, Halo, Far Cry, Army Of Two, Bioshock, Brink, Operation Flashpoint and then add in Bungie’s, Respawn’s and Sledgehammers next projects and they’ll be a AAA FPS coming out more often than once a month

      • Crazy world that we live in! All those games getting yearly additions is utterly ridiculous

    • I thought the Ghost Recon games were third person? Though I’ve only played GR: Advanced Warfighter 2, so that might be the exception.

  2. innovation?
    does that word mean something different in canada?

    remaking the previous game with a new feature or two is not innovation, i call it feature creep.

    i’m starting to wonder, are ms right to focus on casual gaming?
    that seems to be where all the actual innovation is coming from these days.

    you don’t have time to truly improve upon the previous title, so you just add new features, and over time it becomes a bloated mess.
    look at all those sports titles.

    this annual release plan so many publishers seem to be following will most likely make a lot of money, but it will leave the industry creatively bankrupt.

  3. but we have seen it work with the AC series tho. maybe coz it’s open world it works better?

    • One would think that being an open world it would mean more content needs doing, as compared to the usual FPS the game is way more expansive. But then who knows I guess… Maybe they’re just super efficient elves or something over at Ubi.

  4. While I love the AC series, I don’t want it to turn into just a game to make Ubisoft money. The only way I can see the annual release plan going well for AC, is if they share the development, like COD with Treyarch and IW.

  5. as long as the quality of the games stay high im not going to complain, it just means more great games to play, whats wrong with that?

  6. “a high level of innovation and creativity”?

    I thought Brotherhood just felt like more of the same.

    I want NEW Assassin’s Creed, not two years of expansions of the old one.

  7. Dilution incoming?

  8. yEAwn zzzz…assassinscreed1&2…zzzz….fifa95-2010….zzzz….nintendo…..zzFPSzz…..zzzzzzzzzz….Starwarsnotincludingmovezzzzzzzzzzzzzzzzz…

    Give me Sensible soccer for £3 and yearly updates £1 if you want continued custom based on subscription

    • should really re read before pressing post when drinkng strong beers

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