Sony Explains UK Vita Pricing

Sony’s Andrew House has been talking to GI.Biz and was asked about the pricing of PlayStation Vita in Europe and he specifically mentions the UK.

“I think we need to do a better job of explaining issues around sales tax as well. The fact of the matter is the UK price will have 20 per cent VAT included in that, the US price by contrast in LA is without the sales tax included.

If you’re buying it in California you can add another 9 per cent thanks to Arnold Schwarzenegger.”

The 3G version of Vita has an estimated UK price of £279 of which a whopping £46.50 is tax.

Andrew also revealed that the PlayStation branded 3D monitor shown at E3 will be making its way to Europe.

He also commented on the news that the footage used to promote the Wii U was taken from PlayStation games, “The only thing I’ve got to say is mimicry is the highest form of flattery.”

When questioned about the global launch of PlayStation Vita the Sony Europe boss gave a good explanation as to why Sony have yet to reveal the launch schedule.

“There’s a very good and sensible reason why we haven’t clarified exact timing in regions and geographies, and that’s as you know, we were significantly impacted by the events of March 11 in Japan.

We’ve undertaken, across Sony but also SCEE, a significant assessment of impact on our supply chain and what we think the long or medium term impact is going to be.

Once we’ve completed that assessment and have a full understanding of what our supply chain looks like then we’ll be in a position to be more specific about launch in specific regions.”

Source: GI.Biz