Today EA have announced the launch of a search to find two female Need for Speed spokesmodels across five countries; France, Germany, Norway, Russia and the United Kingdom.
Hot cars, exotic travel and Need for Speed, the world’s top racing video game – are you up for the ultimate job? Beginning today, EA and Need for Speed is conducting the 2011 ‘Need for Speed European Spokesmodel Search’. This continent wide search is set to discover two women with boundless energy, an outgoing personality and an edgy style fused with a passion for cars and gaming.
Finalists will be selected from each territory with the final two winners being announced in November, in conjunction with the release of Need for Speed The Run. Check out the teaser for the search below.
The UK regional competition is now live for entries and, along with the chance to represent the UK in the grand final of the European search, two UK regional finalists will win £1500 worth of entertainment merchandise.
For more information and the complete rules take a look on their website over here.
So, do any of you fancy entering?
Death_In_Flamez
Guess thats me out of the running then ;(
Sympozium
Cross-dressing anyone?..
Amphlett
I’m up for that… Seriously, a long time ago, on a Club 18-30, I came last in a Miss Ibiza contest. I took it as a compliment.
Tuffcub
Translation: EA want to slappers to drape over a car. WHat a bunch of sexist pigs.
bunimomike
Disgraceful. Next we’ll be seeing female models on the front of music CDs like Clubland Smashed. Shameful stuff. :-P
Tuffcub
We’re getting a bloke on Smashed 3, me and Harry (my ex who mixes the harder mix) are going to demand it.
aerobes
“my ex” mixes” “harder” “demand it” Oh, my poor head.
Amphlett
I’ve just spotted Tuffcub’s t-shirt over on the ‘musicismylife’ blog. Makes me smile.
Bankzy108
Bunimomike – Executed perfectly =D
Tuffcub
In not so much its the mindless bimbos draped over cars, why is it only to women?
Surveys show a huge portion of gamers are female these days so why just cater for the men?
EA: Be the first publisher to give equal exploitation rights for both dumb blonde chicks and thick-as-fuck jocks.
bunimomike
Ah, this is something I can actually answer properly. There’s been studies to prove that you have a better chance of advertising to both genders with females than you have males.
Men lose interest when guys are in the advert whereas women don’t lose nearly as much interest if there are female models used.
The psychology backs it up (and I won’t get into it here) but it made for fascinating reading when I was studying it.
TSBonyman
I might enter the winners… o.O
aerobes
In the right (wrong) frame of mind, that sounds so dirty. :D
Amphlett
In your dreams.
Amphlett
This is nothing more than sexist stereotyping, using the female form to sell products. Fantastic! More!
cam the man
That’s the world we live in… shame:}
BrainDiver
That’s the attitude! Ogle overtly while disapproving dramatically. ;)
moshi
Well sex sells what can we do.
Tuffcub
Stand on street corners wearing tight jeans and shouting “Hello Sailor”? No? Only me then..
freezebug2
Oooh! Sign up Jordan and Jodie Marsh…that’d be cheap car crash stuff :P
John Malcolm
Yeah, I agree. The best that the UK has to offer. Real talent ;-)
aerobes
Good to see you doing news, AG and not just keeping us rabble under control. :D I wonder if EA will see what the ‘Cub has to say and sign men up too? I’m available … lol
AG2297
Ah it wont be regular! This one just landed in my inbox as it is community related. And yes, they will see!
hazelam
i wonder just how much speaking this “spokesmodel” will actually end up doing.
or will it just be a case of “stand there looking pretty, shut up and hold a copy of the game”.
whatever the case, i’m sure looks will be the deciding factor in who they choose.
Forrest_01
Models to sit on spokes (as in wheels!).
Simples. :)
DJ-Katy
I’m the only female gamer in Norway. I win by default.