Over the years the Wii has developed a casual gamer stigma as a result of family-friendly advertising campaigns and software released for the console.
Surprisingly, according to Nintendo boss man Satoru Iwata, this was all a “misunderstanding” and that it wasn’t the firm’s intention to focus on the casual gamer.
Iwata, in a recent investor meeting, said:
“We do not think that developing video games for casual or light users is the only way to expand the gaming population. There was a misunderstanding that Nintendo was dedicated to such games at some stage of the lifespans of the Wii and the Nintendo DS.
We have made efforts to develop video games that are in tune with various consumer tastes; however, we have not been able to gain adequate consumer understanding regarding our intentions, while in the common perception there are no or few core users playing Nintendo platforms, which is not the case.”
He also called for the company’s business strategy to focus on creating a “flow from beginner to expert” to help lead casual users into the core gamer setup, otherwise the video game industry would “gradually shrink”.
Sorry Nintendo, no matter how much you try to fight it, NOTHING will erase the memory of adverts such as this: