PS3 To Be Aimed At A Younger Audience

Sony Computer Entertainment Europe’s new head honcho, Jim Ryan, has said that the company is to start directing their efforts at attracting a “younger demographic” for the current flagship console. This would closely emulate what Sony did with the PS1 and PS2 as they reached the midway point of their ten year life cycles and were replaced by new consoles.

There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3

It should be stressed that Ryan also attempted to make it clear that so-called core gamers wouldn’t be affected by this but in the past, this shift has come along with new hardware and a slimming down of core experiences on the console in question. It’s going to be a very interesting year ahead.

Source: OPM

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25 Comments

  1. Yeah, make way for casual gamers… NOT.

  2. Rayman Origins is a good mix. It’s charming and easy to pick up for the youngsters but quite the challenge if you go for all the race times and complete medallions.

  3. Typo.. “There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3” Change the word from ‘ps3’ to ‘ps2’ ^

  4. I think 2013 September time would be ideal, 2 more years of the PS3, and I still reckon I could enjoy 4 more. Gives Sony plenty of time to drip-feed info on the PS4 before the real build up, and us plenty of time to save up!

  5. I wouldn’t be concerned if it wasn’t for the business targeting demographics so specifically, when generally good games can appeal to a wide variety of people, which Nintendo demonstrates almost effortlessly with it’s flagship titles. There really is no need to try and stereotype :P

  6. Don’t let my son hear this, he spends enough time on my PS3 as it is.

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