Why PSN Won’t Be Renamed to SEN

As Dan pointed out earlier, there are rumours about the PSN being renamed to SEN. Well I’m here to tell you why I think this is extremely unlikely, with the aid of the following diagram.

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SEN.

At IFA in September 2011 Sony announced that the new Sony Entertainment Network was the parent title for the collective services that is PlayStation Network, Music Unlimited and Video Unlimited. Use of all these services would be tied together with the PlayStation Account and PlayStation Wallet. So you could top up and use credit from a single service rather than three individual ones.

SEN’s Child Services.

The SEN’s child services, PlayStation Network; Music Unlimited and Video Unlimited, are going to be joined by PlayMemories in Spring 2012. If the PSN was to be re-branded as SEN, the sister services would, presumably, also lose their name to the SEN branding, making things even more confusing. Imagine taking out the middle nodes from the diagram. Instead of a set of 4 sister services and their child services, there’d be a parent service and 7 mixed up sister services, which makes the CES announcement of the “PlayMemories” service pointless.

Putting it another way: To keep the current structure as uninterrupted as possible, SEN would become a child service of itself.

PSN Account & PSN Wallet.

As the diagram shows, the PlayStation Account and the PlayStation Wallet is used across the SEN for funding of the different services, which as I said earlier, saves you from having an account for each of the services.

Expanding on the following excerpt from the quote in Dan’s post, the case is most likely to be a re-branding of the PSN Wallet and a merger of the PSN Account and SEN Account names. As you can see and guess, an SEN Account for SEN services makes more sense than having a PlayStation Account for the PSN and all of its (non-PlayStation branded) sister services.

“…your PlayStation®Network account will be renamed to a “Sony Entertainment Network” account or a “SEN account”

What This Probably Means for Us.

Basically, not a lot:

  • The PSN will likely remain as a child service of Sony Entertainment Network
  • PSN Account & PlayStation Wallet will be renamed to SEN Account and SEN Wallet.

The PlayStation Network is a widely established brand and any change in name or SEN structure would most likely have been talked about during the CES conference. We wouldn’t have seen the PlayMemories series introduced into SEN if the plan was to abandon that tier of branding so soon after the announcement. Additionally, a change this severe would have a high, potentially unjustifiable cost, compared to the small cost of merging the SEN/PSN Account & Wallet.

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25 Comments

  1. PlayStation is the only thing Sony’s got going for it at the moment and despite billions lost over its lifetime for the gaming division, PlayStation has pulled itself back from an awful start to give itself a chance.

  2. I honestly couldn’t give one single iota of faeces what it’s called! It’s still gonna be the same old piece of crap!

    • Well leave it be. No one forces you too use it. Jeeezzz…

      • Well I don’t have much choice do I?!

  3. To be honest, I couldn’t care less what it’s called- just make it work! :P

  4. Just had an email from Sony. PSN accounts will become SEN accounts on February 8th 2012.

    • Dear Inspect_da_Gajet,

      On February 8, 2012, “PlayStation®Network accounts” will be renamed “Sony Entertainment Network accounts” or “SEN accounts”. This change will take effect at the same time as upcoming PlayStation®3 and PlayStation®Vita* system software updates. After you update the system software on your PS3™ or PS Vita , you will notice that “PlayStation®Network accounts” have been renamed “Sony Entertainment Network accounts”. This change will not affect the naming of “PlayStation®Network accounts” when viewed on a PSP® (PlayStation®Portable) system. *PlayStation®Vita will launch from 22nd February, 2012.

      This account change is a change in name only. You do not have to do anything and your username and password will not change.

      This transition is based on Sony’s goal to enhance its unique digital entertainment offering. As a series of these activities Sony started last September, PlayStation®Network will be aligned with “Sony Entertainment Network”. This helps us get closer to our goal of establishing a global comprehensive network platform of services across games, movies, music and more, all accessible from one convenient account.

      Your Sony Entertainment Network account also enables use of Sony’s non-game services such as Music Unlimited, Video Store of PlayStation®Store and PlayMemories Online (previously called Personal Space) across a variety of network-connected devices.

      Thank you for your continued loyalty and support during this transition

      For FAQs and more detail on this change please visit http://eu.playstation.com/support or http://en.support.sonyentertainmentnetwork.com/

      Sincerely,

      The Sony Entertainment Network Team

      • As I said, it’s just the account being renamed rather than the service. Just been blown way out of proportion.

      • Dear who?

    • Got same email, with Sony sending emails not long after the rumour surfaced they seem to be getting better at keeping things secret.

    • I wonder if the mail self-destruted….

  5. Yeah, just because the account is named as such doesn’t mean the service is called that. You use an Apple ID for iTunes and the App Store, you use a Google account for Google Mail, Android Market, YouTube etc yet they all have their own individual names. Your Xbox Live account is a Windows Live ID, so why should the PSN suddenly change its name as well?

    • Not precisely, it’s an Xbox LIVE Gamertag tied to a Windows LIVE id

  6. just had the PSN will become SEN email too makes no difference what they call it as long as its secure and continues to provide an excellent service who cares……….back to my wine :)

    • At least it’s not Qriosity, right?

  7. I just got the email too. Seems sort of pointless tbh, it really doesn’t make much difference apart from Sony being a little pedantic and wanting a bit of unity.

  8. i just got an email about it too.
    i doubt much will change, sony will still favour their american customers, scee will still be a joke, and i still wont have what i paid for in the bloody christmas pick and mix sale.

  9. @Jas

    Dude, it’s not an urban legend, this is going to happen. Everyone has received the mails since yesterday. I got notifications from my French, US and Chinese accounts so far.

    The PSN will become the SEN, and that’s something I actually predicted two years ago when I started pestering about the silly lack of game soundtracks on the PSN. Until now, the various Sony online portals were a PR mess for Average Joe. Maybe that’s going to change for the better.

    • Key words in that email are accounts.
      As I try to portray, SEN is the parent. It’s confusing that a PSN account and wallet is usable on other SEN services (Music/Video Unlimited) Renaming the PSN account and wallet to the SEN Account and wallet suggests it can be used accross the SEN services (Music/Video Unlimited, PSN & PlayMemories).

  10. I thought it was a thoroughly researched and well presented article Jas, a rarity in today’s “publish first fact check later/never” online world.

    Not sure why the strugglers above had such a hard time understanding what you were trying to say. I guess that fits with the “read two lines then skip straight to the comments section and post the first thing that pops into your brain” attitude of internetz users these days.

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