Kazuo Hirai, chisel-jawed PlayStation proponent, is now the head honcho at Sony. He’s the boss, the main man, the dude with the keys to the executive bathroom. The former PlayStation Computer Entertainment president is now so valued by Sony that they call him President and CEO.
This morning, Hirai has addressed Sony’s poor financial performance, as we expected him to. Firstly, he has confirmed the 10,000 job losses company-wide that we reported so let’s start by saying how unfortunate that is and that we sympathise with anyone affected. They have stated that a portion of those jobs will likely be shifted to partner companies and subsidiaries rather than lost altogether so there’s still hope. But the other things he said sound like movement in the right direction.
In a press release issued by the company this morning, they’ve outlined a plan to focus on digital imaging, games and mobile. That’s cameras, PlayStation and their rapidly improving mobile phone offerings. So it sounds like, as advised by every armchair analyst, they’re cutting back their focus on TV. They will still be targeting TV business though, aiming at opening new markets – which, to me, sounds like a shift in the price/quality focus to appeal to a less affluent market.
The Company also aims to increase sales by enriching its catalog of downloadable game titles and subscription services available through the PSN platform, and also by expanding the lineup of PlayStation Suite compatible devices and content
So, more PSN games, more streaming services and finally giving their Android platform a bit of a push. That all sounds like good news.