EA’s Frank Gibeau has said that brand new console game IPs launched at this stage of a console’s life don’t tend to perform very well.
“The time to launch an IP is at the front-end of the hardware cycle,” he said, picked up by OXM, “and if you look historically the majority of new IPs are introduced within the first 24 months of each cycle of hardware platforms.”
“Right now, we’re working on three to five new IPs for the next gen, and in this cycle we’ve been directing our innovation into existing franchises.”
Gibeau says EA are “taking a lot of risks” with established names like Need For Speed and Battlefield. “If you look at the market dynamics,” he said, “as much as there’s a desire for new IP, the market doesn’t reward new IP this late in the cycle.”
“They end up doing okay, but not really breaking through.”
“We have to shepherd the time that our developers spend, as well as the money that we spend on development in a positive way, so we’re focused on bringing out a bunch of new IPs around the next generation of hardware.”
“This is the longest cycle that any of us have ever seen, and we’re at the point where a little bit of fatigue has set in, and people are wondering what they can possibly do next. I’ve seen the machines that we’re building games for, and they’re spectacular.”
EA and Insomniac are launching new IP Fuse (Overstrike) this generation.