EA made $100 million last quarter in mobile games, according to their latest investor report. That’s a staggering amount of money, but tellingly it wasn’t entirely from simple game purchases. Take the case of the free-to-play Simpsons Tapped Out game, which netted the company $28 million.
That income was from in-app purchases, the now staple economy of iPhone games, and it’s this piecemeal bite-sized model that we’re highly likely to see rolled out in force next generation.
Indeed, it’s what EA are doing with Dead Space 3, due out soon for the current generation consoles. EA’s chosen path might have caused upset but it’s founded on solid business credentials.
In-app purchases, if done right, work.
EA also said that they see digital downloads as the future, although cite “significant volatility” due to the current console transition period. We’ve already covered the disaster that was Medal of Honor, with EA retiring the brand for now.
Sadly for Wii U fans, it seems EA aren’t really onboard, although they do reckon Nintendo will bounce back. “Never count Nintendo out,” they said. “They have great IP. You will see a bounce when they bring these IPs out. We see no correlation between Wii U sales and what we expect from other next-gen consoles, can’t talk a lot about that though.”
And does the company see Wii U as next-gen? No. “What we describe as ‘Gen 4’ is yet to come. We’re excited and investing in it.”