And so it begins. Ahead of the big Sony reveal later tonight, everyone has been trying to dig up any information they can about what Sony and their related studios might be up to. Dutch website, Gamer.nl, has found a trademark application.
The trademark relates to something called “Drive Club” which is filed in the computer games, video games or interactive software category with Trademarkia. It was published for opposition (a step in the sealing up of formal trademarks) on January 22nd 2013, with the initial application early last year.
A little more digging shows that Evolution Studios had previously filed the same trade mark in 2005, two years before MotorStorm was released for the PlayStation 3.
This might be a protective filing, reserving the name for future projects, but the timing is certainly enough to link it to whatever the studio might be preparing to talk about in New York tonight. Whether it’s their new game, or perhaps a service related to their new game (think along the lines of Need for Speed’s Autolog), we don’t know. Yet.