EA Announce “Special Partnership” With Microsoft; New Engine Also Unveiled

EA have just announced a Special Partnership with Microsoft for the Xbox One. What has been revealed is the new Ignite Engine which will “blur the lines between real and virtual” apparently. Four of the games that will take advantage of this engine will be FIFA 14, NBA Live 14, Madden 14 and the new UFC title.

FIFA 14’s Ultimate Team will have exclusive additional content on the Xbox One, and it is likely other EA titles will get similar exclusive items. There was also mention of Daily Updates for FIFA to create a living world, though we’re not 100 per cent sure if that’s Xbox One exclusive or simply a new feature that EA is talking about first at this reveal event.

They showed a video with what appeared to be pre-rendered footage from several EA titles, we’ll drop that here when it appears online.

8 Comments

  1. The dialogue was so misleading. He was “bigged up” and I thought he was going to show us the unique things that EA will be doing with their games on the new Xbox One but he didn’t. He just talked about Ignite (mostly?) which is surely powering whatever they do on the PS4 (and PC?).

  2. I knew games weren’t going to be exclusive to it, only additional content. Really not bothered at all by that. Money wasted there methinks I can’t see anyone basing their buying decisions on additional in game content for a few titles.

    • A large chunk of the market seems to only play COD and FIFA, so I imagine for them any additional content would tip purchasing in a certain direction.

    • Or a chunk at least, a large one is probably an exaggeration!

  3. the way they worded the description of the video, i just knew it wouldn’t be real time.

  4. M$: Heres some money for timed-exclusive content. Don’t tell Sony.
    EA: Ok then.

  5. So Fifa Ultimate Team is One exclusive?
    Madden had shiny helmets and the rest didn’t look that impressive.
    With all the sports franchises and COD MS seems to focus on he “dudebro” demographic…

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