In a recent interview with CVG, Nintendo president Satoru Iwata dismissed growing suggestions that a price drop is key to reviving the withering sales of the Wii U.
Despite a relativity successful launch in November 2012, Nintendo’s latest home console has seen a steady decline in sales, recently reaching an all time low of just 160,000 units sold between April and July this year. Making matters worse, certain retailers have stopped stocking the basic Wii U model, while Asda has opted to remove both models from it’s shelves.
Despite these concerns over the fate of the console, Iwata argues that lack of software is the issue, not the price of the console:
“I understand that the real issue is the lack of software, and the only solution is to provide the mass-market with a number of quality software titles.”
To back this claim up, he goes on to cite the contradiction between price and sales figures of the two units:
“The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there.”
The reasoning is sound enough, but it would seem the console is now stuck in a catch-22 situation. The lack of software may well be the cause of the falling sales, but developers are surely going to be reluctant to invest in what appears to be a diminishing platform. It’s only going to become a downward spiral unless Nintendo do something to kickstart the sales.
Weak early sales figures of Nintendo’s handheld console, the 3DS, prompted them to slash a 3rd off the retail price in an attempt to generate momentum. The price drop, in conjunction with the release of some high profile titles, has certainly seen a turn around in the handheld console, which makes you wonder why they are reluctant to employ the same tactics here.