The UK could face PS4 stock shortages at retail well beyond Christmas and into the new year, it has been revealed.
MCV are reporting that sources close to Sony say the current UK allocation is “unlikely to satisfy demand” after pre-orders for the new console far exceeded expectations. The machine could – apparently – be in short supply for “up to four months” after launch.
Sony’s UK team are now under pressure to secure further stock, in part to ensure customers don’t instead opt for Microsoft’s Xbox One console this November.
Talking of the PS4 launch at Gamescom recently, PlayStation’s UK MD Fergal Gara said “We have a very, very ambitious plan with 32 countries in mind. And we are talking pre-orders levels that we have never seen before in our 20 years in this business”. He also spoke of the Xbox 360’s current market lead in the UK, saying “We are very pleased to see such a shift towards PlayStation. But we now need to think about the gamer, our retail partners and manage those expectations as much as possible. It is pretty inevitable that demand will outstrip supply.”
Day one allocation PlayStation 4’s have all been snapped up in the UK, with Sony currently unable to promise that new pre-orders will be fulfilled at launch. A similar situation is affecting the US market, where the company are reportedly holding back some stock to help ensure a steady flow of PS4s into homes this holiday season.
The PlayStation 4 launches in the UK on November 29th.
Source: MCV
TheShepanator
It’s funny to see interest of this level at a time when some people say the console is a dying breed
cam the man
Knew I should have pre-ordered more than one.
jimmy-google
I have 2 but it only so I can get the best price. I’ll cancel one the week before
bigchrissyc
I only have one. I better get mine. Haha. I did preorder in June so hopefully i will be ok.
beeje13
This doesn’t stack up with Sony announcing to release in China/Taiwan/HK and South Korea this year. Surely they’d put the units to Europe or America as that’s where the demand is greater and more competition against the Xbox One?
94jdh
Well I might have to hold on to my 6 pre-orders then, ebay here I come!!! Seriously though, how much of this is artificially inflated by multiple pre-ordering to acquire a console on release day?
liverpool82
and thats why there is none left. thats just greedy and a little bit sad. i hope no one buys them off you and you have to pay full whack for all 6 of them. its people like you who ruin it for everyone else.
94jdh
Obviously you didn’t read all of the comment – the word “seriously” wasn’t enough to give you a slight clue?