UK retailer Game hasn’t had it easy recently. Their slip into administration was a shock for many customers who, having already lost their local HMV in similar fashion, were about to lose the only specialist games retailer within easily travelled distance.
Fortunately, the company was bought out, restructured a bit and seems to have come back stronger than it had been for some time. Despite recent practices around console “bundles” being a slip back to consumer-unfriendly price-gouging, they have generally, in my entirely anecdotal experience, been much more friendly, informed and switched on since the restructure.
So today’s sales figures, posted up on MCV, are a very good sign for the company. They claim year-on-year increase of 83 per cent for overall sales, with their online sales jumping a massive 213 per cent year-on-year. That’s for the six weeks to January 4th, so it encompasses sales from the day after the Xbox One release and covers the period in which the PlayStation 4 was released too.
As you might expect, much of the credit goes to the newly released next-gen consoles and their software libraries. But Martyn Gibbs is keen to point out that the new hardware isn’t the only reason that Game is revelling in such success. “These figures also reflect the transformation over an 18-month period of the operational and financial profile of the business,” he said, pointing out that this investment put them in a good position to handle the new launches.
Gibbs also credits the company’s focus on their digital delivery and online offerings, stating that the company is “continuing to invest in [their] digital delivery and expect to see revenue from digital content increase significantly in 2014 and beyond.”