GTA Online’s Micro Transactions Have Generated Approximately $66 Million

Crime does pay.

Grand Theft Auto Online appears to have been an initial success for Rockstar and Take-Two Interactive as figures from the latter’s financial reports show that the game made up almost half of the company’s digital revenue for the last fiscal quarter, which ended on December 31st 2014. Up until that point all digital revenue from every Take Two game that had  digital content for sale netted  $132.8 million. These games included the NBA 2K series, Bioshock Infinite, Borderlands 2, and the Grand Theft Auto series.

While the report itself doesn’t credit GTA Online for generating half that figure Take-Two’s CEO Strauss Zelnick does, while also saying that up to now GTA V has sold 32.5 million copies.

“With GTA V, we have sold 32.5m units in to date, which is extraordinary. 70 per cent of people that have played GTA V while online have played GTA Online, which is a free-to-play experience. And recurrent consumer spending related to GTA Online represented nearly half of our digitally delivered revenue in the quarter. So people are voting that they want to stay engaged and they are voting with their wallets.”

No matter which way you look at it that is an impressive figure in both terms of revenue generated and pure sales. What would be interesting to see is the reaction of people who did pay for items in game, such as extra currency, only then to learn about the huge cheat exploit where people gained billions of game dollars just for being in the right place at the right time.

I haven’t played GTA Online for a few months, and I’d also like to see how much that figure may have dropped this quarter thanks to the exploit, though that is something we won’t see until the next fiscal report.

Source: Take-Two/Yahoo/MCV

4 Comments

  1. Please plough a good portion of those profits into expanding the online world. Especially Heists.

  2. GTA online is obviously testing the waters and by those figures it has succeeded, which will hopefully mean in future GTA titles are single player games with a completely separate GTA online not attached to the future titles. After all the “nerfing” and blatant attempts to grab more money I really hope the online is not bolted on to future titles.
    That is not to say I have not enjoyed GTAO, I would just rather it be a separate experience with no trophies or relation to the single player portion on the disc!

    • I fully anticipated that to be the case with V, certainly the way it was marketed. Was shocked when it wasn’t!

  3. As an experiment for the PS4/ONE versions, this was a raging success. I can see the online being released as a “free to start” model with the single player part being paid for separate.
    We’ll see this more and more and I’m still unsure of how bad the model will get.

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