Grand Theft Auto Online appears to have been an initial success for Rockstar and Take-Two Interactive as figures from the latter’s financial reports show that the game made up almost half of the company’s digital revenue for the last fiscal quarter, which ended on December 31st 2014. Up until that point all digital revenue from every Take Two game that had digital content for sale netted $132.8 million. These games included the NBA 2K series, Bioshock Infinite, Borderlands 2, and the Grand Theft Auto series.
While the report itself doesn’t credit GTA Online for generating half that figure Take-Two’s CEO Strauss Zelnick does, while also saying that up to now GTA V has sold 32.5 million copies.
“With GTA V, we have sold 32.5m units in to date, which is extraordinary. 70 per cent of people that have played GTA V while online have played GTA Online, which is a free-to-play experience. And recurrent consumer spending related to GTA Online represented nearly half of our digitally delivered revenue in the quarter. So people are voting that they want to stay engaged and they are voting with their wallets.”
No matter which way you look at it that is an impressive figure in both terms of revenue generated and pure sales. What would be interesting to see is the reaction of people who did pay for items in game, such as extra currency, only then to learn about the huge cheat exploit where people gained billions of game dollars just for being in the right place at the right time.
I haven’t played GTA Online for a few months, and I’d also like to see how much that figure may have dropped this quarter thanks to the exploit, though that is something we won’t see until the next fiscal report.