I like the share function on the PS4 and I’ve used it quite often to post screenshots on Twitter of the games I’ve been playing, as well as using it to stream gameplay via Twitch. I can see from my own virtual social circle that the Share feature is very popular thing. Now Sony is pushing a new advertising campaign which focuses on this feature using Watch Dogs and Destiny, while accompanied by a song that highlights sharing means caring.
It’s quite the juxtaposition as a happy guy sings about sharing while Aidan and the Destiny characters creating quite a lot of violence. It’s an interesting way for Sony to show off the Share functionality and I quite like it.