It has been rumoured about for ages and now Amazon has finally lifted the lid on its own entertainment box, called the Amazon Fire TV. It’s already available for purchase in the US for $99 and tech wise it’s more powerful than Apple TV and Roku 3. The Fire TV is a huge statement by Amazon and is the next step in its own strategy for domination of the living room, something the company is hoping to do globally as indicated by its push with the Instant streaming service.
The Amazon TV is quad-core, has 2GB LPDDR2 RAM, HDMI output up to 1080p, will support popular apps like Netflix and Youtube, has Minecraft Pocket Edition available at launch, as well as its own exclusive title with Sev Zero developed by Amazon Game Studios. NBA 2K14 is also playable which is impressive considering how good it looks and it being a full console title. Amazon are teasing that thousands more will be coming to the platform in partnership with the likes of Ubisoft, Disney, and EA. There’s also 8GB internal storage and free Cloud storage for all Amazon purchased content. There’s Bluetooth too, support for Dolby Digital Plus, 5.1 Surround, though can go up to 7.1 with HDMI.
Size wise the Amazon Fire TV is quite small being 4.5 inch x 4.5 inch in size with a height of just 0.7 inches. You can use the remote for voice searching as it has a microphone built into it, and there will be a separate gamepad available for purchase, which looks pretty much identical to the image that leaked a few weeks back. That costs $39.99. At the minute I can’t see the product as available on Amazon UK, and there isn’t a release date yet confirmed for global markets but expect it soon. Also expect Apple to take note, and don’t be surprised if the Apple TV 4th Gen to have similar specs.