Activision Blizzard Set To Acquire King For The Price Of $5.9 Billion

Activision Blizzard has confirmed it will be buying King Digital Entertainment for $5.9 billion, provided King shareholders, antitrust organisations, and the Irish High Court give permission for the deal to go ahead. King is best known for the Candy Crush Saga, though it has a catalogue of free to play match three style games behind it that rake in the cash. King claims that these games have a total of around 340 million unique players per month, which is a huge market for a company like Activision Blizzard to tap into.

Bobby Kotick, Activision Blizzard’s CEO said:

“With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.”

Activision will be paying $18 per share, which is above the current market rate where the price is fluctuating around the $15 mark. The price is a far cry away from King’s market price peak which was $21.87 back in July 2014.

Source: GamesIndustry/King

4 Comments

  1. Most expensive free-to-play games ever! Activision’s parents are going to be well pissed when they find out!

  2. Coming soon – Candy Crush Warfare and Candy Crush Zombie Saga!

  3. and to think, Disney only paid four billion for Star Wars.

    i wonder if king will be the same copyright/trademark trolls they were now they’re owned by activision.
    or will they be even worse.

    they basically steal somebody else’s game, then sue somebody who’s making a game that’s nothing like any of theirs because it has the word saga in it.

    never played a king game, and i never will.
    they’re scum.

    probably why kotick was interested in them.

  4. It cost more to buy Candy Crush then Star Wars. Just bloody heck! I can see COD themed Crush games being announced with Candy themed guns in COD being announced etc..

    For a major publisher, they don’t really seem to release much stuff nowadays. I mean, the only thing i can think of is COD. Either Bobby Kotick accidentally brought King via the microtransactions or Activision is slowly trying to buy out everything that has the highest grossing figures.

    Does this mean that we will get Crushed Doritios and Candy Dew in the future?

    I also hope this does not mean that Activision will start suing anything with the word Saga in.

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