The grand-daddy of video games, Atari, have released their legal eagles yet again and this time their target is the family favourite Kit-Kat. The four fingered chocolate bar has annoyed the legendary games company by allegedly ripping off the classic arcade game Breakout.
In a recent advert a group of people are shown holding video game controllers and playing a four player game in which they bounce balls against bricks which are mini Kit-Kats.
Atari say the copyright infringement “is so plain and blatant that Nestle cannot claim to be an ‘innocent’ infringer” and that Kit-Kat maker Nestle aimed to exploit “the special place [Breakout] holds among nostalgic Baby Boomers, Generation X, and even today’s Millennial and post-Millennial ‘gamers'”.
Nestle have responded saying they “are aware of the lawsuit in the US and will defend ourselves strongly against these allegations”, although you do have to wonder exactly how strong their defence can be when the advert was named “Kit Kat: Breakout”.
Stay tuned to TSA for further breaking chocolate bar/video game news!