I’ve been reviewing 2K’s basketball games since 2013, and I’ve seen the series evolve and grow in that time. For the most part those changes have been positive, with the one exception of NBA 2K14. It’s no coincidence that it was around that time 2K began pushing the Virtual Currency, which has been present in every entry since. Over the past few years its presence has grown, but there seemed to be enough of a balance where not paying didn’t mean you were penalised. With NBA 2K18 2K games has thrown that balance out of the court.
It’s difficult to disentangle the business  decisions without being in the meetings, but Visual Concepts and 2K Games may not be entirely to blame here. Parent company Take Two Interactive have been seeing a huge return on GTA Online, which could easily be a factor. Whatever the reason, the use of VC throughout NBA 2K18 has taken the system to breaking point, considering you need to use it for pretty much everything in the game.
It’s most obvious in NBA 2K18’s MyCareer mode, which has become a personal favourite of mine through the series. In this mode you aren’t a rookie who gets drafted into the NBA by a team, you’re now scouted on the street and picked up – though you do still get to decide which team to play for. One day your character is playing ball at a small tournament, the next he’s training with a team of your choice. When it comes to the plot, this leap doesn’t make for the strongest in the series, throwing you right into the deep end. Your little rookie player has a lot of work to do, as his base rating is just 60 out of a possible 99.
When playing in MyCareer, you can’t ignore the Road To 99 sign where you upgrade your player attributes and work towards skills. You also can’t ignore the high cost of upgrading a player. Reading around in the community it seems like approximately 200,000 VC is needed to reach an 85 rating, and that’s without opting for the various customisation options in the game which all have a price of their own. You’re looking at a few thousand for a t-shirt, a new tattoo, or a pair of new shoes.

That wouldn’t be too bad if it isn’t wasn’t for the fact that you’ll earn less than 1000 VC from most games, especially when starting out. It doesn’t take a genius to figure out you’ll have to spend either a long time grinding, or use microtransactions to level up quicker. This is essentially the practices of a free to play game in a full priced sports title. Paying to level up your character will also absolutely give you an advantage online in the Neighbourhood section.
The Neighbourhood is a new addition to NBA 2K which adds a hub area where players can mingle, go to the training arena, shop, or play against others. Again, it’s obvious that getting you to spend money on VC is the main aim. You’ll spawn near the training arena, but then have to jog slowly past all the shops where you can spend money before you finally reach the playground area where you can team up with random players to compete against others.
Obviously it is random on who will join your team and who the opposition will be, but it isn’t an uncommon sight to see higher levelled players taking on low level ones, with the former obviously having stat advantages for their character. Of course, if you lose you’ll earn less VC to improve your character, and that is expensive in its own right.

If my player didn’t perform too well,  he might earn around 600 VC. When I went to improve two different attribute points it cost approximately 700 VC, and that did next to nothing to improve my player’s overall rating. You’re grinding from the word go and that takes away a lot of the fun that can be found in NBA 2K18. Additionally, you can lose VC from making mistakes in a game. Say you commit a turnover you’ll lose one VC. One coin doesn’t sound like a lot, but the principle here is that even if you spend real cash, 2K can still remove currency from your account. Sure you can make it back up with assists and baskets, but taking money away for mistakes is entering some deeply questionable territory.
Obviously VC isn’t limited to MyCareer. The other obvious place is the MyTeam mode where you buy packs to build a team up to compete against others or take on challenges. It sounds good enough, but when I went to view the auction house for more cards I was informed I needed to complete the silver tier objectives, which includes buying a pack using either VC or MyTeam points. Your VC balance is linked to all aspects of the game, so buying a pack in MyTeam means not improving your player in MyCareer. Imagine if in FIFA you couldn’t view the Ultimate Team transfer market unless you bought a gold pack. There’d be an outcry, but for some reason NBA 2K isn’t called out on this.
The most annoying thing about all of this though is that underneath all of the push to get people invested in VC, this is still a great basketball game. The production values are second to none throughout, with the player and commentator models looking fantastic. Just like in previous games the commentary proves again to be the best in any sports title, with real life soundbites from NBA players and coaches. Even 2KTV continues to be interesting when NBA players are interviewed and game tips are given.

The on court action has been improved a little too, though the shot rating seems to be off. I can throw a good or excellent shot and see it bounce off the rim, while a slightly early or late release will see the ball go through the basket to score some points. It makes the shot rating system almost meaningless. Aside from that and the VC issue NBA 2K18 brings the game when it matters, but is utterly soured by the approach to the rest of the game.
What’s Good:
- Looks fantastic
- On court action is smooth
- The Neighbourhood hub shows potential
What’s Bad:
- The absolute ridiculous grind required to be any good
- 2K’s insistence on slowing down progress, pushing VC packs instead
- MyCareer story isn’t as good a previous
- Locking out an auction house unless you pay in MyTeam
With NBA 2K18 we’ve reached an inevitable crossroad, though the signs should have been seen a while back. The on court action is still the best available, but there is now room for another franchise to come and steal an audience that will be sick of the costs of simply being able to compete in the 2K series. The grind isn’t fun and paying gives advantages over those who won’t or can’t afford to. You absolutely cannot ignore how NBA 2K18 is a full price game that also integrates the business model of a free to play/pay to win title and the way that the enjoyment you get from it suffers because of it.
Score:Â 3/10
Version tested: PlayStation 4
Update 4PM BST 21/09: In discussion with 2K Games, we’ve temporarily removed the score pending a statement with regard to our criticisms, at which point it will be reinstated. Additionally, a draft conclusion was posted that incorrectly characterised our score as a protest vote, and has been reworded to reflect that our criticisms are rooted in the effect that VC and microtransactions have on the gameplay.
Update 2 1PM BST 22/09: Our 3/10 score has now been restored to this review, with all but the wording that suggested this was a protest vote also kept intact. You can read our explanation of what happened and why here.

methatswho718
bottomline…please keep it as real with us as possible since no other critics will
I’m from brooklyn NY and I appreciated reading this unfortunately it was after I bought the game. if I would have read this first i would have saved my money. if y’all guys keep reviewing the real facts this will force this companies to put out better products
!! good damn job TSA!!!
methatswho718
sorry for the misspelling….2k18 has me mad the year
CsYoung
YOUR REVIEW IS RIGHT ON!! Also, I want to add that one of the WORST things that 2K does, in addition to basically forcing you buy VCs, is that they would take out “myplayer” and “myteam” game modes 2 years after the game has released. Routinely in about 2 years for every 2K basketball game, publisher 2K would purposely put the server out of service so “myplayer” and “myteam” game modes can no longer connect, and thus these modes are not playable anymore. This decision is based on that since NBA2K is a yearly game franchise, the publisher 2K wants you (and thus forces you) to “move on” and buy their new NBA2K game. But what this means to the player is that all the hard work you done in myplayer (all the time spent grinding to get better and better) and in myteam (all the time spent bidding/buying in auctions to collect players building your super team) is gone in an instant!!! What’s worse is that if you used real money to buy VC and used it in myplayer or myteam, all that money you used is wasted and gone in thin air!! I personally bought and started playing NBA2K15 around July of 2015, but after only about one year plus the server was disconnected permanently on January 1st 2017. I spent a lot of time in myplayer to get better and especially in myteam to collect my favorite players. But when Jan 1st 2017 arrived I lost everything I invested. Luckily I made a commitment to myself from the start that I would not “buy” VC, but instead earn it as much as I can in the game. But I still feel very betrayed by 2K in that they would make a game that entice players to invest a lot of time (and/or money) to get better in it, and then they would wipe-out all you invested in a year or two max, depending on when you buy the game. All of this plus the fact that 2K is constantly “encouraging” players to buy and invest VC for these short-lived modes before server disconnection is a very disgusting business practice. And this year’s NBA2K18 requiring VCs more than ever shows that 2K’s mindset is to increasingly use this basketball game franchise as a cash-grubbing machine, instead of focusing on providing a solid gaming experience and value to their fans!! So as a disgusted fan I urge everyone not to allow/approve this bad business practice to continue. Please speak with your wallet: DO NOT BUY this game!!