The Star Wars Battlefront 2 lootbox fiasco was a text book example of how not to make a video game and was rightly criticised across the internet. EA tried to smooth things over with a now infamous post on Reddit which you can read below.
The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes. As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.
We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets. Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.
That post has had an unexpected consequence for EA as it has become the most down voted post on Reddit ever and it has been recognised in the latest edition of the Guinness World Records book, which was spotted by Reddit user -amsha-.
The post has thrashed the second most downvoted comment on Reddit by over 600,000 votes.
After the backlash DICE made some huge changes to Battlefront 2’s progression system but EA are still rather keen on loot boxes, or “surprise mechanics” as they prefer to call them. As the game was a high profile Star Wars title the controversy spread out from the gaming press and individuals in governments across the globe tried to legislate what they saw as unfair practises.
Thankfully the next Star Wars game, Jedi Fallen Order, will not include any surprise mechanics or micro transactions.
No microtransactions. No loot boxes. And no, we won't be adding them. A single-player Star Wars story for those of you who are ready to become a Jedi. https://t.co/kTheWVBjJc
— EA Star Wars (@EAStarWars) April 13, 2019
Source: Reddit
