I don’t think this really needs to be said, but Alzheimer’s sucks. Ubisoft seem to agree with me on that one, as they’ve decided to mark Just Dance’s 10th anniversary and the launch of Just Dance 2020 by partnering with Alzheimer’s Research UK for the Just Dance Memories fundraising campaign.
It’s a campaign that’s designed to raise awareness, more than it is to get you to dip into your pocket, as all they ask people to do to take part is to share their favourite dancing memories on social media. For every share, retweet or regram on social media, or simple use of the hashtag #JustDanceMemories, Ubisoft UK will donate £1 to Alzheimer’s Research UK, to raise up to £30,000 for the charity.
It’s pretty easy to get involved, but just in case, here’s the specifics of how to do so across Facebook, Twitter and Instagram:
Share the campaign video from @justdancegame or @AlzheimersResearchUK, or upload your own favourite memory, using the hashtag #JustDanceMemories
You can either Regram, comment or tag the campaign video from @justdance_uk or @AlzheimersResearchUK, or upload your own favourite memory using the hashtag #JustDanceMemories.
Retweet the campaign video from @Ubisoft_UK or @AlzResearchUK, or upload your own favourite memory on the platform using #JustDanceMemories.
Ian Wilson, Chief Executive at Alzheimer’s Research UK, said, “We’re so excited to be partnering with Ubisoft for this fantastic campaign. Just Dance is a game that brings back lots of heart-warming memories for so many of us. Tragically, dementia threatens to steal our precious memories – whether it’s our favourite song, recognising our loved ones or the ability to carry out everyday tasks. Through this campaign, we are hoping to raise support for much-needed dementia research so we can keep people connected to their families, their worlds and themselves for longer.”
Source: press release