Last month Ubisoft partnered with Alzheimer’s Research UK to raise £30,000 for the charity and raise awareness of the condition. When the campaign launched all Ubisoft requested was that Just Dance players share their moves on social media and use the hashtag #JustDanceMemories. For every mention and share of the content, Ubisoft would donate £1 to Alzheimer’s Research UK up to the value of £30,000.
According to a press release that target was met within a week so instead of stopping there Ubisoft went on to double its donation to £60,000 while continuing to spread awareness of the charity Alzheimer’s Research UK. Along wth the social media campaign there was a video to show some of the work Alzheimer’s Research UK is carrying out, and you can watch that below.
Alzheimer’s Research UK is currently working towards finding a treatment for dementia by 2025, and is currently the leading dementia research charity in the UK. Here are some of the things that those involved with the campaign said including charity supporter Lynne Wadsworth who was in the video.
“I’m so honoured to have been a part of this campaign with Ubisoft and Alzheimer’s Research UK, especially as dance means so much to my mam. I’m ecstatic that it’s raised so much for dementia research. The campaign has also given my family a huge boost when we needed it most. I’d like to say thank you from the bottom of my heart to everyone who has shown their support. We will put an end to dementia.”
“We’re incredibly grateful to everyone who has got behind this campaign and helped raise such a fantastic amount for our cause. Tragically over half of us will know someone affected by dementia, yet there are no treatments to slow, stop or prevent the diseases that cause it. But through this campaign, and thanks to the support of Lynne, Ubisoft and all the people who shared on social media, we will move even closer to finding a cure for dementia.”
“We have been thrilled to see so many people get involved with the Just Dance Memories campaign, and are so grateful to everyone that participated. The support has been fantastic, and the funds raised will go to such an important cause.”