Microsoft and Sony are throwing the rule book out of the window when revealing their new consoles. Traditionally we would have heard a few details about them and then all eyes would be on E3 as the devices were fully unveiled but that is certainly not happening this time around.
Sony dropped a bombshell by giving Wired magazine an exclusive first look at the console with lead architect Mark Cerny in attendance, Microsoft has shown the actual console, and both companies are drip feeding out information about the new tech rather than dropping everything in one go. Rumour has if that Sony will be holding a PlayStation even in around a month’s time to release all the details of the new console so the news that they may skip E3 again isn’t all that surprising.
However, I should point out this news comes from Michael Pachter, and he hasn’t got a great track record with his predictions.
“As far as I know, they don’t plan to attend. I think that’s a huge mistake, as their ‘focus on the consumer’ is not inconsistent with their attendance at the premier industry trade show. I hope they change their minds, but am sceptical,” Pachter told VGC.
The team at VGC add “We understand that Xbox’s events team is working under the assumption that PlayStation will not be at E3 2020 and upping its plans accordingly.”
E3 has been shedding big name exhibitors in recent years and has been trying to rebrand itself as more of a consumer show than for trade. The ESA are lobbying for the event to changed to a “fan, media, and influencer festival” where large sections of the show floor are allocated to eight stages, or “experience hubs”, where fans can watch their favourite ‘celebrities’ play video games.
E3 costs Sony a lot of money and, if they were to attend this year they would be in direct competition with Microsoft for headlines. Not attending and spending the money on their own event makes sound business, and indeed PR, sense.