Google and Activision Blizzard have announced that they’ve entered a new business relationship, with Google Cloud to provide the base for all of Activision Blizzard’s cloud services. This partnership will also mean that all official streams of Call of Duty League, Hearthstone Esports and Overwatch League will be streamed exclusively on YouTube. This deal does not appear to have any deals linked with Google Stadia’s platform.
Pete Vlastelica, CEO of Activision Blizzard Esports, said:
“This is an exciting year for Activision Blizzard Esports as we head into the inaugural season of Call of Duty League and our first ever season of homestands for Overwatch League all around the world.It’s our mission to deliver high-quality competitive entertainment that our fans can follow globally, live or on-demand, and to celebrate our players as the superstars that they are. This partnership will help us deliver on that promise at new levels, by combining our passionate communities of fans and players with YouTube’s powerful content platform and exciting history of supporting next-generation entertainment.”
Meanwhile, on Google’s side Ryan Wyatt, YouTube’s Head of Gaming, said:
“With more than 200 million gamers a day watching more than 50 billion hours of gaming content per year, YouTube provides gamers and their passionate fans with the most popular video gaming platform in the world,” said Ryan Wyatt, Head of Gaming, YouTube. “Both the Overwatch League and Call of Duty League are the quintessential examples of world class esports content. As a former Call of Duty esports commentator myself, I couldn’t be more excited for Activision Blizzard to choose YouTube as its exclusive home for the digital live streaming of both leagues. This partnership further demonstrates our dedication to having a world class live streaming product for gaming.”
Google is trying hard to take Twitch’s spot as being the top streaming service when it comes to gaming, though it also needs to compete with Microsoft’s Mixer which has been splashing the cash to get exclusivity deals with streamers like Ninja.
Source: Press Release