Tis but a scratch: Google Stadia is “alive and well”

Developer marketing lead at Google Stadia, Nate Ahearn, has told GI.Biz that the platform is “alive and well” with over 100 new games coming to the platform this year. “I’d tell any non-believers to take notice of how we’re continuing to put our words into action, as we grow the Stadia Makers program and partner with AAA studios like Capcom, EA, Square Enix, Ubisoft and others,” said Nate.

Google have not revealed how many subscribers they have to the service but one developer has said that Stadia users are “very hungry for titles and are engaged, vocal players.”


In January Google announced they were shutting down their two internal game studios and changing the direction of their Google Stadia game streaming service and  start to offer its Stadia tech to publishers, for them to roll their own game streaming solution, similar to what we’ve seen with games like Hitman 3 having a streaming option on Switch. Six staff from the Google studios have joined Jade Redmond at the newly formed Haven Entertainment Studios and they are now working on a PlayStation exclusive title.

Can FIFA 21 save Google Stadia or is it all too late?

Already a notably capricious company when it comes to business outside of their main search and advertising money-spinners, Google’s change of heart seems to have been down to the cost of doing business. Writing on their blog, Phil Harrison said:

Creating best-in-class games from the ground up takes many years and significant investment, and the cost is going up exponentially. Given our focus on building on the proven technology of Stadia as well as deepening our business partnerships, we’ve decided that we will not be investing further in bringing exclusive content from our internal development team SG&E, beyond any near-term planned games

Google recently ran a promotion where if you pre-ordered Resident Evil Village on Google Stadia you would also get a free Stadia Premiere Edition pack to play it on.

We now present exclusive footage of Google Stadia, dressed in black, going up against existing platforms.

Source: GI.Biz

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News Editor, very inappropriate, probs fancies your dad.


  1. I’m not so sure Stadia, or Cloud Gaming in general is as dead as everyone thinks. GPU prices are still ridiculous high (I want a 3070, but no way am I shelling out the £1400 quid they are currently going for on Amazon). If it had more games, and was more of a subscription based model like xCloud, I could be tempted.

  2. I’ll be surprised if its not shut down by next year.

  3. “one developer has said that Stadia users are ‘very hungry for titles and are engaged, vocal players.'”

    Subtext: “they are frustrated with the game selection and they are loud about it.”

    Seriously, if Phil Harrison gets near one of your business projects – run!

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