Cyberpunk action RPG The Ascent has set a new sales record for publisher Curve Digital, achieving $5 million in sales across its launch weekend. In the process they grabbed the top slot in the Steam Global Charts. Impressive!
That figure is big news for a few reasons, not least of which is that this success came alongside The Ascent’s release into Xbox Game Pass on day one. It’s available across Xbox Series X|S, Xbox One and PC through Game Pass, but a lot of gamers have still flocked to buy the game outright.
With the game selling for $26.99 during its launch, we’ve broken out the abacus to figure out that they have sold roughly 185,253.7977 copies over the weekend.
Off the back of this, Curve Digital has described themselves as a “revitalised publisher”, in part from how they’ve adapted their business and crafted their PR campaign to handle the launch. Recognising that they had an eye-catching game, and that Cyberpunk is all kinds of in right now, they focusses on community engagement and reaching streamers to build hype. Over 1700 streamers generated 10 million views, and 90% of global “Tier One” publications covered the game with reviews. Of course, being able to lean on Xbox Game Pass and the partnership with Microsoft over the last year hasn’t hurt either!
Curve CEO John Clark said, “The Ascent is the first game out of Curve where our new team has been able to substantially make their mark, working closely with the developer and our platform partners. This success is the result of a genuine team effort throughout the company, the arrival of new leadership and talent and is truly reflective of our new approach of being developer and player focused in all that we do.”
But really, it all comes down to the game itself and the developer. Neon Giant commented, “We have been overwhelmed by the positive response from the community and all our players. As a small team of twelve, creating The Ascent has taken a monumental effort, and we cannot express how grateful we are to everyone who has played the game and given us feedback.”
We had a great time with The Ascent for our review, enjoying the frenetic top-down shooter action and the gorgeous visuals. In our The Ascent review, Nick said:
“The Ascent has got all the grimy character that you would want from its sci-fi cyberpunk setting, and there’s a great combat system to go with it. Simply put, The Ascent deserves your attention.”
Looks like quite a few people out there listened!
Source: press release