Overwatch League’s major sponsors withdraw adverts following the Activision Blizzard lawsuit


Sponsors of the Overwatch League are “reassessing” their relationship with the Overwatch League following he state of California’s Department of Fair Employment and Housing lawsuit and the walk outs that followed.

State Farm, Kellogg’s Cheez-It, and Pringles have been removed from the list off official sponsor for the league. Coca-Cola, Kellogg, State Farm and T-Mobile are said to be “reassessing partnerships with Activision Blizzard”, and adverts for Cheez-It, Pringles, and T-Mobile have been removed.


State Farm told The Washington Post that they were “re-evaluating our limited marketing relationship with the Overwatch League,” while Coca-Cola said they are “aware of the allegations surrounding Activision Blizzard” and are monitoring what happens. “We are working with our partners at Blizzard as we take a step back for a moment to revisit future plans and programs,” said Coca-Cola.

Losing Overwatch League sponsors is the latest problem for Activision Blizzard, just days ago they were sued for a second time. Shareholders argued that they have been harmed by executives withholding information over the sexual previously filed DFEH sexual harassment lawsuit.

Additionally, the ABK Workers Alliance has been formed and represents works from across Activision, Beenox, Blizzard Entertainment, High Moon Studios, Infinity Ward, King, Sledgehammer Games, Raven Software, and Vicarious Visions. It was this group that organised the one day walk out by employees last week.

ABK Workers Alliance – Activision Blizzard

ABK Workers Alliance – Activision Blizzard

In the group’s first action, they’ve released a letter to condemn Activision CEO Bobby Kotick’s statements following the DFEH lawsuit, a lack of meaningful response to a previous open letter signed by thousands of employees, and the decision to hire the law firm WilmerHale to act as a third-party auditor of company procedures.

“While we commend the idea of hiring a third-party firm to perform an internal review, The ABK Workers Alliance cannot support the choice of WilmerHale as an impartial reviewer,” they write.

WilmerHale helped Amazon illegally disrupt the employee vote on unionisation held at one of its facilities earlier this year. The letter can be found on IGN.

Source: The Washington Post

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1 Comment

  1. Activision seemingly only cares about money, so hopefully they notice this.

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