Inter Milan and Konami have announced a new partnership that will see the Italian football team become exclusive to Konami’s eFootball from July 2024. This means Inter Milan will not feature in any other football game from that month onward. This would include EA Sport FC, EA’s rebranding of FIFA after the partnership was ended, and whatever football game FIFA itself will look to release.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, spoke about the deal saying, “Adding a club the stature of Inter Milan to our cohort of partner clubs is very exciting for KONAMI. With the naming rights to the Youth Development Centre, the eFootball™ branding on the team’s training kit, and their involvement in our ever-expanding portfolio of eSports activations, we at KONAMI know that this partnership will bring us many successes now and for the long-term.”
Alessandro Antonello, Corporate CEO of FC Internazionale Milano, said, “This new multi-year global partnership agreement proves the importance of a common path between Inter and KONAMI, a clear commitment that resumes a bond that began years ago and will continue into the future, based on shared values and objectives.”
Luca Danovaro, Chief Revenue Officer of FC Internazionale Milano, commented, “We are delighted to welcome KONAMI back into the Inter family and to announce this important and unique partnership, which once again proves the ever-growing value of the Nerazzurri brand and its ability to represent the ideal communication platform to engage a young, innovative and international target, capable of connecting millions of fans around the world, thanks to a long-term strategy. Starting this season, KONAMI will play a leading role in our world.”
The partnership between Konami and Inter Milan will begin when eFootball 2.0 is released. At that point the San Siro stadium will be added along with the authentic kits. Inter Milan will also be partnering with Konami for upcoming eSports events including the eFootball Championship Pro.
Source: Press Release