Microsoft have already announced that there will be free DLC to those who buy Alan Wake brand new. The game will come with a code which will allow access to future DLC in a bid to stem the pre-owned market. You didn’t want to read that though, you want to know what the headline is about.
Microsoft have launched the Alan Wake Store where you can buy all sorts of branded merchandise with the slogan “I am awake”. You can get hoodies, bags, caps, flashlights, an “I *heart* AW” T-shirt (Really Microsoft? It isn’t the 1980’s anymore) and poster sets.
You can also buy some fetching black Alan Wake boxer shorts which have “I am AWAKE” plastered across the arse. I’m not entirely sure what sort of message that sends out…
Source: Alan Wake Store.
