EA Takes A Strange New Approach To Dead Space 2 Marketing Strategy
Your mother will hate this.
Published: 7:15, 17/01/2011 by Matt W.
23If you keep up with games industry you’re already probably aware of some of the strange things publishers have done to move games. While this isn’t the most over-the-top stunt we’ve seen yet, it certainly ranks up the among the most unique approaches I’ve ever witnessed. It seems rather than trying to hide how gruesome and violent Dead Space 2 is, EA is bragging about how much your mother will hate it.
I have no idea where this advert will be shown or if it’s just a web-based tactic, but it’s definitely something you don’t see every day. Before everyone calls out how fake this is, be sure to notice the text at the bottom of the video that says, “Actual Focus Group, Not Actors.”
The good news is, Dead Space 2 is only a week or so away, and if you’re over 18 this likely won’t affect you in the slightest. The bad news is, if you’re under 18 and were hoping to convince you’re mother that this is a family friendly title that contains the same amount of violence as a Barbie Adventures game, you’ve already failed.
Source: YouTube
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17/01/2011 at 07:45
Member since: Jan 2011
Roll on 28 Jan !!
17/01/2011 at 07:52
Member since: Aug 2008
Definitely will try and pick this up soon after release.
I have to say though that it will have to go some way in the chills department to beat Amnesia that I’m currently playing; a genuinly terrifying experience that is almost too difficult to play!
17/01/2011 at 07:57
Member since: Jul 2009
Oh, I tried the demo for Amnesia last night. Must buy.
17/01/2011 at 11:05
Member since: Apr 2010
What and where is this demo? It sounds awesome!
17/01/2011 at 12:09
Member since: Jul 2009
Steam.
17/01/2011 at 08:01
Member since: Jun 2010
As TSA’s resident coward, I’m staying the heck away from that game :oD
17/01/2011 at 08:03
Member since: Jul 2009
I don’t blame you, I was scared shitless just playing the demo.
17/01/2011 at 08:17
Member since: Oct 2009
just watched a clip WOW.
17/01/2011 at 08:18
Member since: Jul 2009
My first experience with Amnesia was also a video clip. My jaw hit the floor.
17/01/2011 at 09:07
Member since: Aug 2008
It’s definitely worth checking out the demo, but it is very difficult to play once it gets scary……and I’m not that far in!
17/01/2011 at 08:00
Member since: Oct 2009
day one buy for me.
17/01/2011 at 08:01
Member since: Dec 2009
I like it, I hope this airs on television. I think one women had tears in her eyes!
17/01/2011 at 08:05
Member since: May 2010
Does not look that scary but i am immune to all horror games.:P
i might put this on my wishlist
17/01/2011 at 08:17
Member since: Aug 2010
Uhh, im not even sure what deadspace is, is it FPS?
Looks gorey though, might be worth a punt.
17/01/2011 at 08:20
Member since: Jun 2010
The Dead Space franchise is a third person survival horror set in space. Think Resident Evil meets Aliens, with a disturbing focus on dismemberment!
18/01/2011 at 22:55
Member since: Jan 2010
And a fat dose of Doom 3
17/01/2011 at 08:25
Member since: Jan 2009
I lol’d. Also, oh crap! Is it out so soon?! I dont have any money :’(
17/01/2011 at 08:38
Member since: May 2009
I believe it’s available from Monday 28th January, plenty of time to build a fort out of sofa cushions in order to play it from
17/01/2011 at 11:17
Member since: Nov 2009
28th is a Friday in Germany…
17/01/2011 at 09:12
Member since: Jul 2009
AWESOME got mine pre-ordered and as going to take a day off work but decided it’s for KZ3 instead =D
Roll on 28th.
(Play.com please dispacth on 25th)
17/01/2011 at 09:50
Member since: Jan 2009
I don’t know about anyone else here, but I thought it was just stupid. It just helps re-enforce the errornous stereotype of videogames.
17/01/2011 at 10:55
Member since: May 2010
If it’s just for the web the ad is spot on: we all know about the stereotypes, let’s us laugh about them :)
17/01/2011 at 11:04
Member since: Apr 2010
I thought it was hilarious!
17/01/2011 at 14:50
Member since: Jun 2010
I agree if the media (i.e. the daily mail) got hold of this they’d have a field day. I bet panorama wish this was released before they aired their programme on video games!
17/01/2011 at 11:04
Member since: Jan 2010
I also lol’d. My other half hates dead space.
Far too many good games out so soon this year. Even if I had the money, I certainly don’t have the time! GT5 takes up nearly all my gaming time at the mo!