The Advertising Standards Authority has banned a Nintendo TV advert after it showed games being played on the GamePad screen. According to sources a single complaint was enough to kickstart the ban, mainly because the GamePad “off TV” function doesn’t work on every single game.
The ASA thinks that the advert suggests it does.
Here’s the advert, which features the line “say someone wants to watch TV when you’re halfway through a game … do both, and everyone’s happy” – the aspect that was the centre of the complaint.
The ASA ruled that the advert suggested this was a core feature of the console rather than game-specific, even though it’s pretty much across the board unless the GamePad is used for something else, like with ZombiU.
The ad breached BCAP Code rules 3.1 and 3.2 (Misleading advertising) and 3.10 (Qualification).
It’s not the first time the TV advert has been the centre of news – Future’s Computer and Video Games originally thought it featured Brad Pitt due to the way the YouTube clip was edited, although that was later edited after it was pointed out.