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What's The Connection Between Sony's 'Greatness Awaits' PS4 Ad And GTA V?

Hints at a next-gen version?

So here’s something interesting.

I happened to be over on the PlayStation YouTube channel checking out some of the new PS4 trailers when I noticed that a behind-the-scenes video had been put up for the pretty sweet ‘Greatness Awaits’ PS4 ad that Sony released this week. On its own, the video isn’t all that exciting – just a short look at what went into the ad in terms of effects and costumes – but I suddenly realised that we’d seen this shoot before, back in April.

Don’t remember that? Maybe because back then we believed it to be a Grand Theft Auto V live-action commercial that was filming. There was certainly the right amount of chaos, crew on set suggested it was a Rockstar ad when asked, and particularly, there was a giant banner in the background with the game’s logo on it.

Fast forward to the present, and the full released Greatness Awaits video though, and the banner is gone, replaced by one for The Witness (on the right side of the image above). It doesn’t appear that the banners were changed during the set up for the shoot or anything – the photo below clearly seems to show the crew going for a take, with the GTAV banner still present, so it looks like the banners were swapped in post-production.


A photo taking during the shoot showing the GTAV logo.
The first question then – why were the banners swapped? Back when pictures of the shoot leaked, fansite GTAV.net posted that after checking with sources, they’d found that the shoot was not for GTAV itself, but for a PlayStation commercial (which we now know to be correct). The site suggested that not only was the shoot nothing to do with Rockstar, but that the production team used the logo without consulting Rockstar, which seems surprising but not unheard of for a project of this scale, where things might slip through the cracks.

Assuming that GTAV.net’s report is correct then, Sony used the logo in error. But why did they use it in the first place? Small references aside (there’s an omega symbol in the style of God of War as part of graffiti outside the shop named ‘MacGrath Market’, despite Infamous’ Cole not being in the newest game, and it looks to be a creature from The Last of Us that the narrator knocks away) the ad is considerably more a PS4 promo than a general PlayStation one – whilst the ad simply ends with a generic PlayStation logo, the company seems to be heavily pushing it in relation to the upcoming console, and PS4-only games like Knack and The Elder Scrolls Online are featured.

The final full Greatness Awaits ad.
This is entirely speculation, but does the presence of a GTAV reference – and a massive, obvious banner at that – hint that a next-gen version of the game may be coming to PS4 at some point?

Obviously it wouldn’t be up to Sony to make that announcement, and Rockstar rarely appears at E3 these days, preferring their own PR machine, but it could well be that Sony were expecting such an announcement to come before the release of the advert.

It doesn’t seem out of the question for some kind of cross-promotional deal to be in place either – Assassin’s Creed 4, Watch Dogs and Destiny all have such deals and feature in Greatness Awaits, and Sony took a moment during the press conference proper to mention a GTAV PS3 bundle and special edition game-branded headset.

As I’ve said, this is all speculation, and regardless of the reason it was there to begin with, the reference to GTAV is now gone in the final video, but just something to consider bearing in mind the recurring rumours of a next-gen release for Rockstar’s next big thing.

11 Comments
  1. Adam Garrett
    Community Manager
    Since: Feb 2009

    Good speculation. Although I still feel because they have games in there that are on PS3 and not PS4 (as you mentioned) that they wouldn’t have gone to the effort of removing the banner.

    Still, I expect GTAV to be on next gen consoles. I’m convinced they will, and we’re due GTAV news in the next few weeks so hopefully we will hear something then.

    Comment posted on 13/06/2013 at 16:20.
  2. tactical20
    Member
    Since: May 2010

    Or…. When they filmed the commercial, GTA V was expected to be on PS4, but now it’s only PS3, they had to change it?

    Comment posted on 13/06/2013 at 16:37.
    • cc_star
      Team TSA: Writer
      Since: Forever

      Or Microsoft’s suitcase of money made a reappearance at GTA Towers & it’s now got some sort of timed exclusivity deal.

      Comment posted on 13/06/2013 at 16:46.
      • tactical20
        Member
        Since: May 2010

        Maybe. You’d have thought if MS had any timed exclusivity over any next gen versions, they’d probably have it for current gen too? More likely they’ll have DLC exclusivity again, and then would that be enough to make Sony remove this GTA V banner?

        Comment posted on 13/06/2013 at 16:53.
      • Sillyseason
        Member
        Since: Jan 2013

        Microsoft truly are evil. Rather than competing on real merit they resort to bribery.

        One of the reasons watching the Xbox One sink is so satisfying. However I also know Microsoft have unlimited funds to ensure it won’t sink. Youth can already see their usual media partners lavishing praise and talking down the significance of the used game restrictions, privacy and drm. They have yet to kick up a great and start the PS4 fud campaign, but expect that to start soon.

        Comment posted on 15/06/2013 at 07:26.
  3. Broonba
    Member
    Since: Mar 2009

    Interesting theory.

    Like Adam I also think that GTA V will appear on next gen hardware at some point. I just hope that it doesn’t appear till ages after the PS3 version as that’s one of the last PS3 games I’m likely to buy, as well as Gran Turismo 6.

    Comment posted on 13/06/2013 at 17:11.
  4. Tuffcub
    On the naughty step.
    Since: Dec 2008

    Its promoting PS3 and PS4 – there are 35 game references and they seem split quit evenly – Bioshock is in there, NBA, Skyrim, WipeOut, Gran Turismo,

    Diablo is both consoles, as is Assassin’s Creed 4,

    Elder scrolls is NOT featured – there are no draons – that’s Skyrim.

    Think you’re reading way to much in to this, its PlayStation ad, not a PS4 ad.

    But thanks for playing. :P

    Comment posted on 13/06/2013 at 17:48.
    • Kennykazey
      Member
      Since: Mar 2010

      Correctomundo.

      Comment posted on 13/06/2013 at 19:02.
    • RudeAwakening
      Member
      Since: Jan 2011

      ‘Draons’, they must be those fearsome backward dragons from Skyrim! :P

      Comment posted on 14/06/2013 at 11:10.
  5. niklasa
    Member
    Since: Jun 2013

    At the end of the movie, 1:21, you see 2 guys in orange clothes, running away from the police, doesn’t they look a lot like Michael and Franklin? We know they use those particular clothes in at least one mission in GTA V.

    Comment posted on 14/06/2013 at 02:00.
    • Tuffcub
      On the naughty step.
      Since: Dec 2008

      Ah I’ve been wondering who they were.

      Comment posted on 14/06/2013 at 10:40.

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