Is Atari About To Announce A New Console?

Now, here’s something we didn’t see coming. Amid the usual pre-E3 news and rumours, Atari has posted an official teaser for the “Atari Box” a new Atari product the company says it has been working on for years.

It’s safe to say that Atari’s glory days as a household name are long gone. A string of poor business decisions and financial difficulties mean that a new console is almost completely out of the question.

Instead, with its evocative woodgrain and polished black plastic, the Atari Box looks to be some kind of retro micro console, similar to Nintendo’s recent NES Classic.

That said, the Atari Box website has a section for developers, suggesting that it could possibly run other games beyond the company’s own retro catalogue.


Written by
Senior Editor bursting with lukewarm takes and useless gaming trivia. May as well surgically attach my DualShock at this point.


  1. Well this is a nice surprise, a very teasy teaser video and the prospect of a console to lend some legitimacy to the Atari t shirt I just bought from Sainsbury’s.

    • I must ask this as it is very important and is on everyone’s mind. Did you also grab the £3 meal deal? :P

      • Yes! Southern fried chicken wrap, sweet chilli Sensations and a Coke Zero from Malaysia apparently. And nappies.

      • Please let those nappies be entirely unrelated to everything else.

        Or is there something horrible about Sainsbury’s southern fried chicken wraps the rest of the world doesn’t know??

  2. There’s quite a few mini retro consoles about so could be that.

  3. Is there any proof that this is officially an Atari product as it links to a web page that is made with wix and the video isn’t on Atari officail YT page but a Ataribox one which has its comments blocked. It seems unofficial to me.

    • We were sent a press release (including the teaser) from an official email address so seems fairly legit.

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