GTA IV Makes $500M

Just got the official press release in, sorry for the delay there but we were waiting for confirmation: Grand Theft Auto IV has surpassed all-time entertainment records for day one and week one sales by dollar value. The game sold 3.6 million copies on launch day, and is now at 6 million globally. Outstanding.

Rockstar’s goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece,‘ said Ben Feder, Take-Two’s Chief Executive Officer.

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