$1 Billion Gaming

As we all sit here scrambling to collect all of our scattered coins across a gloomy floor, just hoping for the economy to turn around and head back from whence it came; Activision looks down and with a smirk grin, laughs in our face. With my cynicism is out of the way, it appears Activision has claimed that Guitar Hero III: Legends of Rock, has become the first single game ever to surpass $1 billion in sales.

Whilst you may point out that the game costs more than a regular game anyway, a quick use of Windows calculator provides me with an estimate of around 10 million copies sold, which in itself is a rather impressive milestone. As I began to drift off, deciding on what I would spend $1 billion on apart from buying my own country, Activision Publishing CEO Mike Griffith mentions that sales for artists appearing on Guitar Hero have risen 15-843%, according to Nielsen data. He adds that this milestone have also been assisted by the sales on music downloads from Xbox Live and the PSN.

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So as everyones living rooms are cluttered with an unspeakable amount of plastic, bands are gladly getting increased revenue and Activision are using £5 notes as Post-its.

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