Square Enix Bid For Eidos

Square Enix have launched a bid to acquire UK publisher Eidos. The Japanese giants have made a bid of around £84.3 million for the home of Lara Croft, stating that Eidos’ roster of franchises are “highly complementary to our business and will accelerate our aggressive expansion into Western markets.”

Yoichi Wada, President of Square Enix, said; “Eidos is a talented developer and publisher of interactive entertainment products with a broad portfolio of highly successful mass market franchises, led by Tomb Raider, one of the most successful videogame franchises of all time.” He continued by saying; “We believe that wide range of both companies’ quality products encompassing major genres will enable us to meet diversified customers’ expectations upon a global basis.”

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“Eidos has a strong portfolio of established franchises, with highly talented employees. Square Enix recognises this and sees Eidos as both complementary to their business as well as a valuable brand within videogames” added Phil Rogers, CEO of Eidos.

Whilst the bid has not been approved as of yet, the effect that this could have on both Eidos’ current franchises and future ones is an intreiguing one indeed.

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