One of the benefits of being CEO for a big company is that you get to travel around attending conferences. That is good for us too as it brings those CEOs out of their natural habitat where they can be hunted down by reporters. Sony’s CEO Howard Stringer was at just such a conference in Sun Valley, Idaho, Tuesday where a Reuters reporter caught up with him.
The reporter brought up the recent ‘threat‘ from Activision’s Bobby Kotick to withdraw support for the PS3 unless Sony dropped the prices. Stringer’s opening remark was priceless, “He likes to make a lot of noise,” he said before continuing, “He’s putting pressure on me and I’m putting pressure on him. That’s the nature of business.”
When pressed on the logic of Sony’s current approach of not reducing the price of the PlayStation 3, he replied, “I (would) lose money on every PlayStation I make — how’s that for logic”. Which has been Sony’s line for a long time. We know Sony have been working hard to reduce the cost of the PS3 and were hoping to be introducing Cells produced on a 45nm process around about now. With the Killzone 2 and MGS4 bundle about to go on sale in the US being widely seen as a move to shift stocks of the current 80GB PS3 we may not have long to wait for more news.