What with Blizzard making phenomenol amounts of money via the monthly subscription fee for World of Warcraft, Activision – who own Blizzard – are looking at monetising online features for some of their key titles.
One of Activision’s executives, Tom Tippl, (as reported by IGN) was recently asked whether or not they intend on translating the WoW business model into some of their other titles; Call of Duty most notably. Tippl said:
It’s definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay…
There’s good knowledge exchange happening between the Blizzard folks and our online guys.
We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that
Mr. Tippl didn’t stop there, however. He went on to explain that it’s what the fans want:
I think it’s been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty.
Our gamers are telling us there’s lots of services and innovation they would like to see that they’re not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that.
I’ll let the comments and opinons that are bound to follow, speak for themselves.