Activision: $5 Billion From Sales 2010

I’ve been having a look through the trading websites today and I found a report on Activision. According to analysts at Wells-Fargo, Bob Kotick and chums should make over $5 billion in sales during 2010 and about about $3/4 billion sales from DLC. Note that this is sales revenue, not profit. The juicy gossip is at the end of the report:

“We remain confident Activision can achieve our Q4E non-GAAP sales and EPS of $2.24B and $0.44, even if DJ Hero, Tony Hawk, and Band Hero underachieve…2010 looks like another solid year. Strength in Blizzard to offset decline in music during 2010.”

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So it looks like music games are on the way out and Wells-Fargo are already predicting a loss on the poorly reviewed Tony Hawk ‘Ride’. It seems that Modern Warfare 2 sales are propping up quite a few underachieving Activision titles.

Source: StreetInsider

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