UK Game Sales Still Down

Last year was a pretty bad year for sales of videogames, sure a select few franchises grabbed the headlines by breaking all records but on the whole things were bad – very bad. Most people would have thought that things couldn’t get any worse, unfortunately they were wrong as the downward trend in sales of videogames has continued with the thirteen weeks to April 4th posting a further 7.8% slump. Revenues fell from £329m to £303m and actual unit sales fell from 15.38m to 13.79m proving its not just competitive pricing that’s to blame

This may come as a surprise to some people as this was the period when some of this year’s biggest hitters landed on the PS3 and 360 with M.A.G. Mass Effect 2, Bioshock 2, Heavy Rain, Final Fantasy XIII and of course God Of War III all posting positive results, surprisingly the retail draw of these behemoths wasn’t sufficient to halt the decline.

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Now, it’s pretty hard to paint too dark a picture when its such a glorious weekend and the weather outside is giving us gorgeous SEGA blue skies (that should be an official Dulux colour) but this continual chipping away at publisher’s and developer’s revenues is surely going to focus minds even more strongly on sequels and established franchises. A continued decline on what was a pretty poor set of figures from last year is far from rosey, but the finger of blame can most likely be pointed at either the people responsible for the economy or the lack of demand surrounding the Wii – so perhaps its time for retailers to give it a bit less shelf space and further promote the Xbox 360 and PS3.

Thanks, MCV.

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