Most of us are well aware of the struggles that Sony and Microsoft have faced when it comes to actually making money on their consoles. It’s taken nearly four years for Sony to break even with every PS3 it sells – and it seems this message has hit home.
According to Sony Worldwide Studios boss – Shuhei Yoshida – the PlayStation Move has been priced at a point where Sony will make a profit. He had the following to say when asked if they would be making a loss;
“No! [laughs] We are pricing Move as if we are launching a new platform. So because the install base of Move will help third party studios create games for it, we benefit by helping those third-parties. But we are not losing money with each one we sell.”
Can you hear that noise? It’s the sound of everyone at Sony letting out a huge sigh of relief. Making money on hardware – whatever next!
Source: Develop
bajere
haha. only in the games industry would selling a product for profit make the news! lol
Andrew Wright
Agricultural industry also….
Kronik76
Stocks?
cam the man
Car industry, GM have lost billions.
Amphlett
That’s a crazy statement. If they sell 5 of the things then they’ll have made a massive loss on all the R&D, marketing (?) and production. One presume that he means to say that if sales hit predicted volumes then the price point will help us achieve an overall profit on the product.
teflon
no, they simply mean that the controller is being sold at more than it costs to manufacture and ship.
By contrast, the PS3 has only just broken even in this respect. It’s development costs were in the billions, but there’s no real way of figuring how much that is per console.
fps_d0minat0r
billions was in yen right?
even then i dont see how it could be that expensive.
uk_judgement
It will be interesting to see if Europeans buy the bundle here without the rumored inclusion of Sports Champions, or just import from the US. That will definitely skew the SCEA/SCEE profits if the uptake is large.
teflon
Lol, you realise that they also make a huge profit on DS3 controllers, right? The controllers are at least 80% profit. It’s CPUs, GPUs and all the expensive stuff in the console actual that forces them to sell at a loss.
This has always been the case with peripherals.
STILLCANTTHINKOFAGOODPSNNAME
also it leaves room for a price drop in the future in reaction to sales figures and a lowering of manufacturing costs
Anth1888
Argos now have Move for £32.99 and the Bundle for £44.99 – seems its still coming down in price in the UK, we’ll probs have to wait until GamesCom
http://www.argos.co.uk/webapp/wcs/stores/servlet/Search?storeId=10001&langId=-1&searchTerms=pre-order+playstation+move&tag=tactpsmove_preorder2
bajere
ill probably get move bundled with Time Crises when it kits the shelfs
Apnomis
£29.99 is the price it should be sold at, £39.99 was a complete piss take based on the average exchange rate conversions of every other peripheral Sony make. £32.99 is close enough though. The Nav controller shouldn’t be more than £19.99 either…
At the end of the day it is being promoted as a new platform but it is actually a peripheral, and Sony always price their peripherals to make profit. Only the main hardware unit is sold at a loss at launch because the more they shift the more profitable games and peripherals and services they sell…
tinman9
Seems a better deal that MS motion controller SW.
Kinect does nothing for me at all.
endlesscupsoftea
I have a ps eye already, so would like a controller and a game, is this a bundle ? would be nice if they gave away the free game to those people who have ps+ as it is a discount club! nice to see the prices relatively low though, just get people buying the things, more of an ms strategy usually, but it usually works! :)
PhilipJWitow
Hmm, if all he said was that statement, couldn’t he also simply be indicating they are selling the Move at cost?
That would mean they’re not losing money on it, but they’re not making a profit on it either which seems like a good balance.
Charmed_Fanatic
cool, thats a low price for the controllers anyway £35- for what they do. i wonder how cheap they are made then :P