Prizes for video games competitions usually comprise of T-shirts, virtual items or if you are really lucky, a kiss from Peter Molyneux. As of today if you download the Blur demo and play it till you reach level 5 you will automatically be entered in to a competition to win a real, honest to god it’s not virtual, 125i BMW Performance.
Activision (oh, you like them now don’t you?) will present the winner with the Alpine White BMW which will have racing-style carbon trims, BMW Performance and the BMW Performance aerodynamic kit.
You have have to be over 18 to enter and the competition is open to residents of Ireland, Czech Republic, Denmark, Germany, Austria, Switzerland, Luxembourg, Greece, Spain, Finland, France, The Netherlands, Poland, Portugal, Russia and United Kingdom. You have until 25th August 2010.
This is important – if you have already played and downloaded the demo you will need to re-download the demo from the PSN and play again.
One last thing – the demo must be downloaded from the PSN – sorry Xbox owners.
Source: EU Blog

benny boy
I tried to play the demo when it was released but it was multiplayer only and it couldn’t find anyone else to play with so I deleted it.
I will definitely be re-downloading it now!
hol
just enter a game room & join in, thats what i did as not many on my list play this. Gonna d/l again for this :)
mad_dunc
Surely whoever wins this is going to sell it immediatly. What are the chances it’ll be won by an 18 year old who can’t afford to pay the massive car insurance required, not to mention road tax, fuel etc.
Tuffcub
Erm, did you miss the memo were the majority of games are aged 25-40?
mad_dunc
Must have done!
Still doesn’t rule out the under 25 market who I’m sure do make up a sizeable chunk of the market (and who are likely to have less money than us oldies, and will therefore be attracted to a free demo?),
Anyone under 25 will realy struggle to get insurance on the car – when I got my current car 2 years back, if I’d been a year younger (was just gone 26 at time) I wouldn’t have been able to drive it – would have been a nice waste of money that!
matty
DL’d it so far it has disconnected me 3 times and crashed my ps3 once i have had one game.. cool :/
Grey_Ghost13
Oh I’ll ba having a go, I need a new car as it looks like I’ve got a cracked block! :(
baconsarnie
I would have entered until i saw it was a 1 series ;p
(only joking am still entering – will sell it!)
online4ntagonist
Downloaded and reached level 6, how do I know if I entered the competition, will there be any message saying so?
besidavi
I wondered the same thing, reached level 5 but no notification or anything?